The marketing performance we gather is only as valuable as the insights derived from it. Likewise, even the most rigorous analysis is an exercise in futility unless our marketing departments and agencies act upon it.
 
In this interactive masterclass, get to know the basics of building dashboards and meaningful reports from scratch in Looker Studio, Google’s free dashboard platform. In addition to learning about Looker Studio data sources, how to customize the look and feel of your dashboards and the basics of building charts and graphs, we will also discuss the importance of building a reporting blueprint prior to performing dashboard construction. To close out this session, attendees will receive some pointers about how to turn data into actionable insights and effectively “read the tea leaves.”

After this Masterclass, you’ll be able to:
- Understand Looker Studio data sources
- Use themes & layouts to customize your dashboard
- Apply dashboard blueprints
- Refine your data visualization
- Gather data-driven insights on your marketing performance
- Take part in an individual exercise about connecting data sources