While influencer relations has become a critical component of successful integrated marketing campaigns, it’s so much more than a box to check off of your marketing list. When an influencer campaign is executed correctly, content creators and even celebrities can become champions for your brand. Without a clear strategy and long-term approach to relationship building, it’s an easy way to waste money, time and resources without driving real results.

This session will provide best practices and actionable tips to help you build a scalable influencer program that works hard for your brand.

After this session, you will be able to:

• Identify the right partners (from micro to celebrity) for your brand and turn them into raving fans
• Maximize ROI through negotiations
• Effectively leverage influencer-generated content across channels
• Manage expectations about what an influencer program can and can’t deliver