This session will ENGAGE attendees and challenge your thinking on how to approach short form content. You’ll learn proven principles, tactics, and content structure that’ll equip you with the confidence to create content your audience genuinely enjoys.

Actionable tactics you can apply after this session:

• Understand the fundamental principles of short form content which leads to creating dynamic content viewers love
• Execute tactics, everything from storytelling to actual content production, that promotes your brand for optimal engagement
• Effectively utilize categories of short form content (entertainment vs utility)