This session will be centered on email marketing trends that drive up KPIs and build brand loyalty. With a focus on tried and tested practices that engage readers and increase conversions, participants will be introduced to tools and tactics that maximize impact. From fundraising emails to campaign awareness, learn how to increase open rates, decrease unsubscribes and prompt your audience to take action.
 
Actionable tactics you can apply after this session:

• Increase subscribers by up to 30% and implement subscriber tactics based on today’s trends
• Build brand loyalty through powerful storytelling, personalization, and optimized messages
• Strengthen the health of your email marketing program in order to maintain a favorable deliverability rate