Scarcity marketing isn't just those emails that say ""buy now before we sell out"" or ""flash sale: today only."" The types of scarcity and how to apply them is much more complex and can significantly increase your revenue if correctly implemented.

In this session, you will discover how to get new customers to the table faster and motivate them to take action. You will learn how the big brands incorporate exclusivity, demand and time restrictions to grow revenue and how it translates into your business. All of the information is based on psychological research and presented in an actionable and easy way.

Actionable tactics you can apply after this session:

• Implement engagement strategies that attract new customers
• Start conversations that lead to conversions
• Deliver messaging that creates fun and excitement
• Build customer loyalty and community