Trends come and go, but your strategy should stay consistent. In this session, you will learn how to keep up with the fast-paced trend cycle on social media; identify which trends matter for your brand; and implement an always on strategy to increase your audience reach. 

You will leave with a plug and play formula to help decide which viral moments to capitalize on and how to keep the momentum going to not only broaden your reach but better understand your existing audience.
 
Actionable tactics you can apply after this session:

• Align with larger themes in pop-culture on Instagram and niche trends on TikTok but hop on them fast
• Utilize insights to indicate what your audience resonated with, discover new segments to personalize audience communication, and fine tune your long-term strategy
• Continue the momentum beyond awareness by considering all marketing touchpoints such as cross-channel promotion, email marketing, and pitched media