Given the evolution of privacy standards across the industry and the adoption of a consumer-first approach, there will be fewer signals to understand the true impact of campaigns as we move into the next era of advertising.

As marketers, we need to have data-driven strategies in place to maximize the return on ad spend and have a measurement plan in place. Experimentation and testing are a requirement in order to understand the parameters of the campaign that are working and, as an outcome, carry out investments and optimizations based on data. This workshop will give you in-depth knowledge on marketing experimentation and arm you with practical ways to test and implement experiments.

Actionable tactics you can apply after this session:

• Determine the best use case for your company, by understanding the different types of marketing experiments and testing methods
• Design and structure a successful marketing experiment and interpret its results/scale learnings
• Develop plan of action for analyzing experiments that don't produce successful results
• Achieve an always-on experimenting and testing mindset