Rebranding Content Syndication: Navigating Controversies between Sales and Marketing
Date & Time
Wednesday, October 25, 2023, 2:30 PM - 3:00 PM
Whitney Goldstein

Content syndication needs a rebrand. 

In this session, we delve into the intricate relationship between content syndication and its repercussions on the alignment of sales and marketing. Discover the actionable strategies that empower B2B marketers to rebrand and revitalize this strategy with sales to be a powerful force in your marketing mix. 

Actionable tactics you can apply after this session:

  • Create Elevated Sales-Marketing Synergy: Effectively navigate and tackle content syndication challenges, fostering a strong and cooperative relationship between sales and marketing
  • Strategically Reposition Content Syndication: Explore the art of strategically rebranding and repositioning content syndication to promote a shift from criticism to collaboration
  • Implement Advanced Strategies for Content Syndication Success: Discover innovative strategies that transcend traditional approaches, driving the effectiveness of content syndication to generate top-tier converting prospects, and significant pipeline growth
Location Name
Room 3
Session Type
30-minute Breakout
Session Topic
Lead Gen