Renee Cavan is a dynamic marketing leader with more than 20 years of experience connecting people, brands, and business growth through strategic marketing, client engagement, and experiences. Today, she serves as Senior Director of Marketing Strategy for the General Bank at First Citizens Bank, bringing together her deep roots in banking with a career spent building brands, driving growth, and turning strategy into action.

Throughout her career, Renee has been known as a builder: of teams, strategies, experiences, and programs that connect big-picture brand ambitions to what matters in local markets and to the people they serve. In her role at First Citizens Bank, she brings that unique combination of banking experience, marketing expertise, and operator mindset to shaping marketing strategy for the General Bank and helping drive meaningful growth.

At home, she enjoys life with her husband, two teenage daughters, and two black labs. And when she’s not thinking about marketing strategy, you’ll likely find her nose in her Kindle, on her yoga mat, or cheering from the sidelines of a soccer field.