Scott Calderwood is a strategic marketing leader and digital experience expert focused on AI-driven content strategy, website architecture, and brand discoverability. He leads global web and content modernization initiatives for SAS, helping the analytics leader prepare its content ecosystem for the era of AI search. A frequent speaker and advisor on content clustering, synthetic testing, and AI comprehension frameworks, Scott helps organizations build digital experiences that are not just findable — but understandable by both humans and machines.