This session offers women—and those who support their advancement—a fresh perspective on self-advocacy and why it matters more than ever in the age of AI.

Women are falling behind in AI adoption. Women are penalized for using it. The headlines about women and AI are loud, urgent, and often contradict each other. It’s easy to feel overwhelmed, and hard to know what to actually do.

This talk steps away from the hot takes and offers a different way to look at the moment we’re in, one where more than one thing can be true at once. Seeing it that way changes how you show up in your career, and what you can do for the people coming up behind you.

Drawing on frameworks used to train more than 125,000 professionals globally, Ashley AuBuchon-Arcand combines practical AI skills with the self-advocacy strategies that help you be seen, heard, and promoted as a marketing leader. You’ll leave with concrete tools, not just inspiration, for your next performance conversation, your next pitch, and your next big opportunity.

After this session, you’ll be able to: 

• Gain a grounded perspective on the conversation about women and AI.
• Understand why advocating for yourself creates opportunities for others.
• Apply practical ways to use AI to communicate your value, skills, and impact.
• Implement language, prompts, and a mindset shift you can use right away.