As search evolves from a list of blue links into a conversational dialogue, the traditional SEO playbook is no longer enough. 

Janet Driscoll Miller will walk you through how to optimize your brand's ""information density"" to ensure AI models like ChatGPT, Gemini, and Perplexity don't just know who you are, but actively recommend you as a trusted authority.

After this session, you’ll be able 

• Know what AI engines value in content. 
• Create a gap analysis and identify and prioritize your best opportunities for citation.
• Structure your content to attract AI engines.
• Measure against the benchmark to identify success.