Retailers have been among the earliest and most aggressive adopters of AI, across personalization, pricing, and customer service. Their results show both what works and where most initiatives stall. 

In this session, you’ll learn the research-backed strategies behind AI programs that drive customer growth. The session will also present a study that illustrates how advanced analytics can be applied to large-scale customer data to pinpoint how AI-powered retailing influences various facets of customer behavior.

After this session, you’ll be able to: 

• Prioritize AI investments that improve customer experience and revenue, using lessons from retail’s most effective implementations.
• Build the measurement discipline to show whether AI-driven personalization and pricing are truly driving incremental results.
• Better understand the role and impact of AI in the retailing landscape and its benefits to customers.