Buyers aren't using the Yellow Pages and a street guide anymore! They type or ask, get a shortlist, and pick the name they already trust (or one that appears the most trustworthy). 

This session uses the surprisingly relevant topic of cartography to show marketing leaders how to be the brand destination that both machines recommend and people choose.

After this session, you’ll be able to:

• Ask simple questions to pinpoint which of four weaknesses is keeping your brand off your buyers’ map.
• Become the destination buyers choose with consistent cross-channel messaging,
• Put the right team in the driver's seat so brand trust has clear direction.
• Identify the metrics that tell if you're getting real mileage from your campaigns.