"Building a great brand goes beyond selling products or services. It's about creating meaningful connections, inspiring loyalty, and giving people a reason to care.

In this session, discover how the Carolina Hurricanes use unconventional creativity, community engagement, and memorable experiences to build a brand that extends beyond hockey. You'll learn practical strategies to differentiate your brand, strengthen customer relationships, and turn customers into passionate advocates.

Actionable tactics you can apply after this session:

• Stand out by embracing creativity and building a distinct brand identity.
• Build stronger connections through authentic engagement and memorable experiences.
• Turn customers into advocates by creating a brand people are proud to support and share.