The traditional marketing funnel is obsolete. AI has created a super-empowered consumer whose path from discovery to decision is shorter and more fluid than ever. This session explores how simultaneous searching, streaming, scrolling, and shopping behaviors require a new architectural approach. Learn how to pair human creativity, strategic thinking, and customer understanding while leveraging full-stack AI and video platforms that match consumer velocity, capture demand instantly, and turn the customer journey into an efficient conversion engine.

After this session, you’ll be able to:

• Identify the moments where human creativity has the greatest impact and where AI can automate, optimize, and accelerate execution.
• Design a marketing strategy that serves consumers across simultaneous search, social, streaming, and shopping behaviors instead of relying on a linear funnel.
• Gain a practical framework for redesigning their customer journey, identifying where AI can create immediate business impact, and applying actionable strategies to convert today's faster moving consumers.