AI has made it easier than ever to produce content and harder than ever to keep that content saying the same thing. Agencies, AI tools, in-house teams, and every channel you run now create on your brand’s behalf. Without one narrative underneath it all, your brand starts to sound like a hundred different companies. 

Most organizations still treat storytelling as a marketing output, but it has become operating infrastructure, and marketing leaders are already the de facto Chief Storytelling Officers whether their title says so or not. In this session, Rain Bennett shows marketing leaders how to build the central narrative that holds every piece of content together, and how to run it across all their teams and through every department.

After this session, you’ll be able to: 

• Test your campaigns, channels, and content to see what still leads back to your brand’s story and what has drifted into a plot of its own.
• Make sure every output, whether from agencies, AI tools, or in-house creators, starts from the same narrative.
• Keep your narrative intact as your team, tools, and output keep scaling.