Fifty seasons of Survivor prove that the best players don’t win by being the most conniving; they win by following three subconscious stratagems. 

Atlassian Senior Strategist Janessa Drainville maps the rules from the game’s most iconic winners to the strategies marketing teams need to earn customer trust, gather better intelligence, and stop getting voted out of the inbox.

After this session, you’ll be able to:

• Identify the ""strategic alliance"" customers who'll give you honest signal and stop relying on secondhand insights.
• Calibrate how much strategy to reveal so customers feel mutual benefit, not manipulation.
• Pressure-test whether your positioning is actually ""hot"" to the market or just to your internal echo chamber.