Google's AI Overviews (AIO) aren't just changing how results look: they're changing which brands get found at all. We studied 1,600 search terms across three markets to map exactly how AIOs are disrupting search for local businesses, which brands get cited, and why. You'll leave with a data-backed framework for building volatility-resistant citations.

After this session, you’ll be able to:

• Assess your Google Business Profile against the fields and content signals most commonly shared by the businesses cited.
• Audit and restructure your pages by intent type, mirroring the on-page signals found in stable, long-term citations.
• Understand and prioritize the various stability signals, both onsite and off-site, discovered by the study.