Name
AI Broke the Old Marketing Playbook. Here's What Replaces It
Date & Time
Monday, November 2, 2026, 9:15 AM - 10:15 AM
Kipp Bodnar
Description

AI broke the playbook every marketer was running, and nobody replaced it until now. 

In this session, Kipp shares Loop, the new system he built and proved on HubSpot's own marketing engine, and show you how the marketers who learn and adapt fastest will win, do better work, and actually enjoy the job again.

Session Type
Keynote