In this session, you'll learn how to strategically position yourself as a thought leader in your industry—benefiting both your professional growth and your employer's brand. 

You'll discover how to create authentic, memorable content that builds credibility, expands your network, and opens doors to new opportunities, whether you're broadening your visibility as a marketing leader, launching a side business, or establishing yourself as a go-to expert in your field.

After this session, you’ll be able to: 

• Define and communicate your unique expertise in a way that differentiates you from competitors and attracts the right opportunities to advance your career and leadership goals.

• Create a sustainable content strategy that showcases your knowledge, builds trust with your target audience, and positions you as a credible voice in your industry

• Leverage your personal brand to become a valuable asset to your employer while simultaneously growing your own professional influence and network beyond your day job.