AI content generators have become increasingly sophisticated, making it a breeze to create more content in significantly less time. 

But amidst the excitement of what AI can do for our marketing machines, something important has been left behind: the humans we’re writing for. To rise above the noise and make authentic connections with your dream prospects, you must approach your content marketing efforts with a human-centered foundation. 

After this session, you’ll be able to:

• Define your dream customer in a holistic, inclusive way. 
• Identify authentic ways to reach your customers where they already are.
• Create engaging content that drives connection.