Today’s retailers are increasingly using artificial intelligence (AI) to provide better customer experiences. 

During this session, we’ll go through the results of a study targeted at understanding whether the use of AI in a multichannel retailing setting can help sales associates deliver a better in-store experience to customers. The study’s research methodology illustrates how advanced analytics can be applied to large-scale customer data to pinpoint how AI-powered retailing influences various facets of consumer behavior.

You’ll leave with a clearer grasp of how AI-driven retail trends are shifting buying behavior—and strategic ideas for how to translate those shifts into your marketing roadmap.

After this session, you’ll be able to: 

• Better understand the role and impact of AI in the retailing landscape and its benefits to customers.
• Gain insights on how AI-enabled clienteling is changing how customers shop and what that means for your brand.
• Explore adapting the retail lessons of smarter sales associate-led moments into your own marketing approach—no matter your industry.