Your website isn’t just a place people visit anymore. It’s now one of the main ways AI systems learn who you are and how to describe your brand to others. As tools like ChatGPT and Gemini shape what customers see and believe, the question isn’t “Can they find us?” but “Do they understand us?”
 
This session explores a new way to think about websites in the age of AI. You’ll learn how to design and structure content so it’s easy for both people and machines to interpret. The goal: build a web experience and a content machine that feeds AI search, and strengthens how AI represents your brand, reinforces customer trust, and sets the stage for long-term growth.
 
After this session, you’ll be able to:
- Understand how AI tools read and represent your website’s content to potential customers.
- Apply a practical framework for building websites that improve both AI comprehension and customer confidence.
- Use testing and feedback loops to see how accurately AI captures your brand story and expertise.