This session will provide marketing leaders with three actionable strategies to approach your planning for the upcoming year and equip your marketing teams and organizations to ride the wave of economic and consumer uncertainty and continue to provide exceptional customer experiences. 

After this session, you’ll be able to: 
- Help your team strategically identify and unlock communities and Fandoms.
- Help your team leverage the Creator economy to boost engagement and improve visibility.
- Determine new ways to define campaign success in your marketing activity that fits your organization.