The Carolina Hurricanes have built one of the most electric home crowds in the NHL, from their legendary “Storm Surge” celebrations to proudly owning the label “a bunch of jerks.”

That passionate fanbase didn’t happen by chance. It’s the result of a marketing team that knows how to create unforgettable moments, build loyalty, and turn casual spectators into die-hard supporters.

In this Fireside Chat, you’ll hear from the Carolina Hurricanes’ Vice President of Marketing about how their team strategically approaches customer experience and loyalty, and how you can apply those same ideas to driving positive community engagement and lasting enthusiasm within your own audiences.