Public relations is a powerful tool, especially when it comes to building awareness, shaping perception and credibility. Far too often, however, the benefits of PR are not effectively leveraged for search engine optimization (SEO). With Google’s latest algorithmic focus on Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T), thought leadership activities like syndicating articles in industry publications, pitching the media, or even speaking at industry conferences are gaining influence and impact with Google rankings.

In this session, Kent Lewis will outline effective thought leadership strategies and how they positively impact organic rankings, traffic and ultimately, revenue.

Actionable tactics you can apply after this session:

Demonstrate the value of pitching the media as an industry expert to boost rankings

Leverage speaking opportunities to create valuable SEO assets

Effectively syndicate articles via industry websites and publications by knowing when and where