In this session you’ll learn about content cannibalization and differentiation and how to provide search engines with the information to understand what pages are about and what they should rank for. You’re learn about simple schema to implement, internal linking, topic targeting and a myriad of quick tactics to help with the visibility of - and traffic to - product category, service, location, and key engagement pages within your site.

Actionable tactics you can apply after this session:

Identify the pages you want (and need) to rank

Learn about cannibalization and disambiguation and how to improve page targeting

Understand what kind of (simple) schema to use to help improve your target pages

Build a logical internal link graph to help your target pages rank