How to Make Sure Your Marketing Leads Turn into Real Opportunities
Date & Time
Monday, November 4, 2024, 4:30 PM - 5:15 PM
Stephanie Ristow

In this session we’ll talk about the most challenging (and internally tumultuous) phase of a prospect lifecycle for a marketer: turning marketing qualified leads into valid sales opportunities. 

Actionable tactics you can apply after this session: 

  • Develop a program set that accurately identifies sales-ready leads 
  • Operationalize processes that transition leads to sales at the right time
  • Measure your programs to optimize for success (and identify leaky spots in the funnel)  
Location Name
Room 3
Session Type
Breakout Session
Session Topic
Lead Gen