Name
Harnessing Technology to Accelerate Product-led Adoption in the Digital Age
Date & Time
Monday, November 13, 2023, 2:15 PM - 3:00 PM
Description

Mastering technology-driven product adoption is the key to success in the dynamic marketing world. During this session, we’ll journey through product-led growth (PLG) and its transformative impact on your marketing initiatives. 
We’ll talk through using effective collaboration processes with technology teams to seamlessly integrate innovation into your campaigns and drive rapid results; implementing core technologies that will revolutionize your marketing toolbox; and spotlight the latest technology trends reshaping the marketing landscape, ensuring you stay ahead of the curve and can adapt your strategies to thrive in the digital age. 

Actionable tactics you can apply after this session:

  • Understand key technology-driven product adoption concepts to experience increased success in today's marketing landscape
  • Better collaborate with technology teams to seamlessly integrate innovation into your campaigns and yield tangible results
  • Apply best practices from the latest tech trends that are shaping the marketing landscape
Location Name
Room 3
Session Type
Breakout Session
Session Topic
Product Marketing