Craft, Convert, Critique: The Cycle of Successful Content Creation
Date & Time
Monday, November 13, 2023, 2:15 PM - 3:45 PM
Hannah McNaughton

Creating high-performing content that ranks is part science, part art. In this workshop, we'll break down the full content creation process from start to finish so you can consistently produce winning content.

First, you'll learn how to select the right topics, align content with searcher intent, and weave in optimization elements without sacrificing quality.

Next, we'll discuss ways to repurpose and promote your content across channels and formats to maximize impact. From blogs to videos, podcasts to infographics, leverage your existing assets. We'll also explore promotion strategies through email, social media, and more.

Finally, we'll leave no stone unturned in the tracking and analytics stage. You'll learn how to meticulously track content performance and sift through the data to determine what's resonating. We'll also cover how to conduct content audits to objectively assess when to refresh or retire content.

If you want a comprehensive playbook to consistently create high-performing content from ideation to promotion and beyond, this session will upgrade your content game. Expect practical tips and tools you can apply immediately to streamline your content operations and consistently produce high-quality content that ranks.

Location Name
Room 1
Session Type
Session Topic