In this session, you’ll delve into the common challenges that prevent Marketing and Sales from working together effectively, such as poor communication, misaligned goals, incompatible software systems, and the thorny issue of attribution… but you won't stop there! You’ll also be introduced to the innovative CASH Framework developed by A. Lee Judge, which will provide you with practical and actionable strategies for creating a more effective relationship between these two essential teams. With real-world applications and examples that clearly demonstrate how to improve team dynamics and business outcomes, you'll leave this session feeling inspired and equipped with the tools you need to take your Marketing and Sales efforts to the next level. Don't miss this incredible opportunity to transform your organization's bottom line!

Actionable tactics you can apply after this session:

- Utilize the CASH Framework and its benefits in your own workplace

- Enhance team cohesion, communication, and alignment towards shared business goals

- Unify Sales and Marketing into an integrated, high-performing Revenue Team