Name
From Trends to Triumphs: How to Utilize Data and AI in Your Media Plans to Drive Business Outcomes
Date & Time
Tuesday, November 5, 2024, 10:15 AM - 11:00 AM
Melissa Harmston Michaela Mundorf Karen Howell
Description

Join us for an insightful panel discussion as we dive into the rapidly evolving world of digital marketing.

In this engaging session, we'll explore the latest trends in advertising and dive into how senior marketers can better utilize data and AI in media plans to drive business outcomes. Whether you're a seasoned marketer, a data analyst, or simply curious about the future of digital marketing, this discussion promises to provide valuable insights and actionable takeaways. Don't miss this opportunity to learn how cutting-edge technology and innovative strategies are reshaping the marketing landscape.

Actionable tactics you can apply after this session:

  • Data-Driven Decision Making – How to use data when measuring campaign performance against media strategies and investments.
  • Integration of AI Tools – How to effectively integrate AI-driven tools into existing workflows for ad targeting, creative development, and real time campaign optimization.
  • Success in Action – Hear best practices from successful advertising campaigns that utilized data and AI.
Location Name
Ballroom B
Session Type
Panel Discussion
Session Topic
Data & Analytics / AI