In this session, you'll learn about lesser-known SEO tools and tactics - hidden gems.

With so many "shiny things" to chase after in the SEO space right now, this talk comes back to basics and focuses on things that are important to SEO practitioners, clients, and companies. Learn how to level up your SEO offering and offer more value to those who rely on you to deliver better outcomes with SEO.

Actionable tactics you can apply after this session:  

- Present SEO data that's trustworthy, clear, and engaging internally or to clients
- Leverage AI safely to enhance your SEO product
- Speed up execution with the appropriate processes and tools
- Find ways to repurpose content