The traditional linear marketing funnel is no longer effective in today’s complex consumer landscape. Instead, it's evolving into a multi-directional journey that requires a shift to consumer-centric, end-to-end strategies.

In this session, Oodle will demonstrate how to transform your marketing approach to foster deeper engagement and build a more dynamic customer experience.

Key takeaways you’ll be able to implement immediately:

- Design high-impact advertising campaigns that integrate seamlessly with a personalized customer journey to enhance engagement at every touchpoint.
- Leverage marketing technology to gain insights into both digital and in-store consumer behaviors, enabling more informed and targeted marketing decisions.
- Strengthen customer loyalty by using in-depth knowledge of existing consumers to deliver tailored experiences and increase lifetime value
- Ensure your brand has a scalable foundation that can meet the increasingly complex demands of today's consumers