The Holy Grail is a phrase that shouldn't lightly be used. We'll explore ACTUAL data, campaigns & findings to develop better strategies and tactics for your acquisition efforts.

Discover in-depth incrementality, platform tactics and how to get the most out of your creative using neuromarketing techniques.

Be prepared to laugh and take notes, marketing doesn't have to be boring!

Actionable tactics you can apply after this session:
- Discover baseline incrementality metrics across several different platforms and how to develop your own system to better understand profitability
- Learn Paid Media Tactics: What's the current paid landscape, tactics I've personally found to be successful, and secrets I've found working with big brands
- Understand the impact of social proof by taking a deep dive into platforms and dissect completed A/B tests
- Find out how to use Neuromarketing heuristics to develop and test new variations of creative