In this session, you will learn how businesses are leveraging Artificial Intelligence (AI) to analyze large volumes of data, uncovering insights that were previously difficult to discern. The session will focus on how AI is enabling companies to make informed decisions, optimize processes, and identify new opportunities and share ways you can apply similar strategies.

Best practices will be drawn from a case study showing how AI is empowering salespersons to enhance their effectiveness and efficiency, identify trends, predict customer behaviors, and tailor their approaches accordingly.

Actionable tactics you can apply after this session:   

- Learn how to leverage large scale customer data to identify trends and predict customer behaviors
- Take steps on to use customer data to understand customer preferences and personalize customer experiences to improve customer loyalty
- Understand and analyze the impact of technology on building strong customer-firm relationships