

Join us for an engaging Fireside Chat that offers valuable insights on cultivating a purpose-driven, loyal community—and yes, we’ll be celebrating some good dogs along the way.
In a crowded social media landscape, WeRateDogs stands out with its lighthearted, humorous content that rates dogs on their cuteness—capturing the hearts of millions. Since its launch in 2015, the account has grown to over 18 million followers across Instagram, X, YouTube, Facebook, and TikTok. More than just entertainment, WeRateDogs has built a thriving community rooted in a genuine love for dogs and a commitment to giving back.
In this conversation, founder Matt Nelson will reveal the community-building strategies that helped turn WeRateDogs into a beloved brand. You’ll gain insights on how to create meaningful connections through positive content, engage audiences both online and offline, drive community enthusiasm through social good initiatives, and much more. Expect to walk away with actionable ideas for fostering long-term engagement in your own communities.