Kate Winick supports B2C CMOs in optimizing their social media influencer and media strategy, with a particular interest in right-sizing organic investment and connecting social media success with business outcomes. Kate spent 15 years in consumer marketing and media, most recently serving as Social Media Director at Klaviyo and previously as Senior Director of Social Media at Peloton, where she led the company’s global social media strategy, content, and editorial programs. She now leads social media research at Forrester also supports marketing teams by covering the tools and software suites for driving social media channels, influencer campaign management, and social listening and analytics.