Kim Gallagher is the Executive Director of Marketing & Customer Success at Nuuly. She helped conceive and launch the Nuuly rental business in 2019, lending her marketing expertise to developing and fostering Nuuly’s brand identity. Kim currently oversees Marketing, Creative, Analytics, and Customer Success. Previously, Kim held a variety of roles within Nuuly’s parent company, Urban Outfitters Inc. (URBN), including Director of Digital Strategy & Advanced Analytics across the Urban Outfitters, Free People, and Anthropologie brands, and Director of Customer Engagement at Anthropologie. Kim has been with URBN since joining as an MBA intern in 2011. Prior to business school, Kim gained experience in public relations, digital marketing, and CRM at two agencies. Kim received her BA in American Studies from Georgetown University and her MBA in marketing from the Wharton School at the University of Pennsylvania.