Most mature email programs do not have a “we need more email” problem. Over time, newsletters, promotions, automations, nurture campaigns, onboarding programs, and one-off initiatives accumulate, but marketing leaders rarely step back and ask whether everything they are doing deserves their time, budget, and attention.

In this session, email marketing strategist Jeanne Jennings will introduce a practical Email Portfolio Review framework to help you evaluate your email ecosystem as a whole, decide what to keep, optimize, fix, or retire, and identify where new investment could have greater business impact.

After this session, you’ll be able to:

• Evaluate your email ecosystem as a portfolio of investments to identify which programs align with current business priorities… and which are consuming resources without enough return.
• Use a practical framework to decide what to keep, optimize, fix, or retire so you can focus limited time, budget, and attention on the programs with the greatest potential impact.
• Identify gaps and higher-value opportunities across the customer journey so you can make more intentional decisions about where to invest in email next.