With rising costs, global unrest, AI proliferation and general market uncertainty, marketing leaders must shore up their roles and organizations by driving qualified sales leads. One challenge for many marketing leaders is developing an effective outbound sales program on LinkedIn. 

Long-time agency owner and current fractional CMO, Kent Lewis, felt outbound sales on LinkedIn was akin to Boiler Room tactics and avoided reaching out to contacts via the social platform. That all changed when a business development coach provided a bit of encouragement and guidance to develop a LinkedIn outbound sales strategy, which quickly led to closing the largest client in his former agency’s history.

Based on his earlier experience, and more recently with AI tools, Lewis learned a great deal about effective LinkedIn outbound sales strategies and will be sharing his lessons and best practices in this session. If you are responsible for generating marketing qualified leads (MQLs) and (sales qualified leads) SQLs via LinkedIn or would like to learn how to, this session is for you.
 
After this session, you’ll be able to:

• Understand the power of using LinkedIn to drive qualified sales leads.
• Apply proven best practices to generate MQLs and SQLs via LinkedIn.
• Create an outbound sales strategy that works.