Name
Over the Moon: Leadership Lessons in Authenticity from Artemis Digital
Date & Time
Wednesday, September 23, 2026, 11:30 AM - 12:15 PM
Lisa Allen Thalia K. Patrinos
Description

NASA’s Artemis II mission around the Moon entranced the world with its amazing astronauts, awe-inspiring moments, and authentic content. 

The communications team worked around the clock to bring every moment of the mission to social and digital platforms.

Drawing from this experience, two Artemis digital experts will teach you how to effectively engage your audience, adapt your digital strategy, and tap into the human spirit.

After this session, you’ll be able to: 

  • Gain valuable lessons on delivering authentic engagement from the communication strategists who shaped the digital strategy for the Artemis missions around the Moon. 
  • Learn how to adjust your strategy on the fly in response to real-time updates and public reaction.
  • Transform your thinking around audience outreach and engagement to build enthusiasm and trust. 
Session Type
Creativity, Differentiation & Cultural Relevance Track
Session Topic
Authenticity, Content, Social Media