AI has fundamentally changed how buyers find and evaluate solutions—and ranking #1 in search no longer guarantees you're part of the answer. 

This session gives marketing leaders a practical framework for building an AEO strategy that drives visibility and converts across all three tracks: search engines, answer engines, and AI agents. You'll leave with a clear system for measuring what matters, diagnosing where your content is falling short, and filling the gaps that are costing you AI visibility today.

After this session, you’ll be able to:

- Learn the core AEO KPIs and understand how each one reveals a different dimension of your AEO gap, so you can build a strategy that's tailored to where you're actually losing ground.
- Build a prompt tracking system grounded in your ICP's actual buying journey questions—from awareness through decision—so your content strategy targets the queries your customers are asking AI engines right now.
- Implement a citation analysis process to identify which content types and channels (owned pages, Reddit, LinkedIn, third-party sources) are surfacing in AI-generated answers, and then build a prioritized content roadmap to fill the gap.
Apply a three-layer AEO framework with content that solves for your ICP, is machine-readable, and AI agent-executable—to future-proof your strategy as search continues to evolve.