Al now powers many of the search results your audiences rely on, whether it's within an AI chatbot or platform search. And while long form content has traditionally been the focus of SEO, now social media and PR are playing a more significant role in how brands show up in Al-driven search and discovery. 

Marketing leaders are often stuck with inherited, legacy or half-baked strategies that don't scale or stand up to the requirements of AI discoverability.

Through a review of an AI social playbook and social strategy audit, learn how to integrate GEO and social search into your brand discoverability strategy.

After this session, you'll be able to: 

• Develop social media strategies and campaigns that are GEO and social search optimized.
• Execute a successful AI social search audit of your current approaches.
• Create content that will improve discoverability while boosting engagement and maintaining authenticity.