AI projects are getting cut, budgets are tightening, and the pressure is on. Marketing leaders now face a question no dashboard can answer: How does AI investment hit the bottom line?

The experimentation phase is over. AI is now judged on performance, i.e. whether it drives revenue growth, cost leverage, or risk reduction, and whether those results hold up under executive scrutiny.

With 61% of CEOs demanding proof of returns, marketers who sell “efficiency” will see budgets shrink. Those who prove expansion will see them grow.

Join Purna Virji for an empowering and actionable talk that reframes AI value for marketers across search, social, and content as measurable business impact at the P&L level. You'll learn how to tie AI investment to what actually moves the business and how to earn the credibility to scale it.

After this session, you'll be able to:

• Apply a finance-ready measurement framework for budget conversations, separating leading indicators from vanity metrics.
• Measure AI through quality lift, scope expansion, and capability unlock -- not speed.
• Tell a defensible business narrative that proves AI is transforming marketing, not just accelerating the same work.