So many ways to use AI…many of them are focused on speed. But the real advantage is using AI to improve performance: stronger insights, higher-quality content, and better lead generation results. 

In this session, Andy Crestodina, Co-Founder and CMO of Orbit Media, will walk through a practical approach to AI in B2B lead generation. You’ll learn AI frameworks for B2B lead generation, including step-by-step walkthroughs for persona development, conversion optimization, and ways to train the AIs to recommend your brand.

You’ll leave with a clear framework, practical examples, and a reusable set of prompts that you can apply immediately to support the marketing tactics you care about most.

After this session, you’ll be able to: 

• Spot gaps on your key pages and get recommendations and remedies.
• Generate a persona to get clarity on your visitors' buying triggers.
• Align your pages with your buyer with better CTAs and supporting evidence