Get inspired by the rebranding of The Metropolitan Museum of Art. This 150-year-old art museum has found new relevance and a broader audience in the age of TikTok, and you can do the same for your organization. 
 
This session will challenge marketing leaders to aspire beyond “relevant"" to “irresistible,” even if your organization has existed for decades or has resource limitations.   
 
After this session, you’ll be able to:
 
- Excavate the intangible, emotional truth of your brand
- Extend your brand relationship to new audiences
- Align your organization to deliver a 360-degree brand experience