The Philadelphia Eagles have given their city plenty to celebrate—but the connection they’ve built with fans extends far beyond what happens on the field. Through shared traditions, values, and unforgettable moments, the organization has created an inclusive community that brings people together in Philadelphia and around the world.
 
During this fun and valuable fireside chat, Philadelphia Eagles SVP of Marketing & Media Jen Kavanagh will take us inside the team’s playbook for building fandom through trust, culture, and emotional connection. We’ll dive into how the Eagles create game-day experiences that become lasting brand memories; empower players, employees, and partners to co-create brand moments; form purpose-driven partnerships;  connect international fans with the culture and values of Eagles football; and much more. 
 
You’ll leave with inspiring ideas and inspiration for turning audiences into communities—and communities into loyal, lifelong fans.