The promise of technology was a seamless, efficient customer journey. What we often got was an impersonal, transactional one. We've optimized for speed but lost the human connection. 

To drive measurable impact and build long-term loyalty, marketing leaders must embrace a ""human-first hybrid"" model. 

This means strategically blending cutting-edge automation with moments of genuine empathy and trust. We'll explore how to build authentic experiences that leverage technology to enhance—not replace—the human element, creating a powerful competitive advantage.

After this session, you’ll able to: 
•    Discuss ""The Trust Economy"" and how authenticity is a CX differentiator.
•    Illustrate how the Human-First Hybrid Model balances bots (automate the transactional) and humans (prioritize the emotional).
•    Create an action plan (conduct a ""trust audit"" of your brand and map your customer journey to identify key moments for automation versus human interaction).